Welcome to ODEO Academy's Google Analytics 4 course!

This comprehensive beginner's course is designed to teach you everything you need to know to get started with GA4. With ~3 hours of video content and step-by-step tutorials, you'll learn how to navigate the software, customize reports, track campaigns, and much more.

The course is taught by Prof. Danny Gavin, MBA, ODEO's primary instructor, who has worked with GA4 extensively, so you can be sure you're learning from a knowledgeable source.

Here's an overview of what you'll learn in each section:

Section 1: GA4 - Course Introduction

In this section, you'll learn about the course and what to expect.

Section 2: GA4 - Software Introduction

In this section, you'll get an overview of GA4, learn how to navigate the software and explore account structure and settings.

Section 3: GA4 - Report Customization

In this section, you'll learn how to build custom reports, specifically a landing page report, and see a screen share of how to do it in GA4.

Section 4: GA4 - SEO, PPC, and Audiences

In this section, you'll learn how to connect GA4 to Search Console and Google Ads, and how to create audiences.

Section 5: GA4 - Attribution

In this section, you'll learn about how attribution works in GA4, including models and how to put it all together.

Section 6: GA4 - Events and Conversions

In this section, you'll learn how to create and track events and conversions using GA4 and GTM.

BONUS: Ad & Marketing Campaign Tracking

In this section, you'll learn how to track ad and marketing campaigns using GA4.

By the end of this course, you'll have a thorough understanding of GA4 and how to use it to track and analyze your website's performance. Enroll now and take your analytics skills to the next level!