You're really good at social media.

You just don't know how to make it a career.

What if you could finally turn those skills into consistent income

whether you want to freelance, work at an agency, or land an in-house position?

 

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Here's The Thing 

You know your way around Instagram.

You can spot good content from a mile away.

Your friends ask YOU for advice on what to post.

Maybe you've even helped your sister with her business account, your friend with her launch, or that cousin who needed "just a little help" with her social media.

And you were good at it.

You might have even thought: “Wait. Could I actually do this... for real? Like, as a job?”

But Then Reality Sets

“Who’s going to hire ME when I don’t even have a portfolio?”
“What would I even put on my resume?”
“Am I even qualified to apply for these jobs?”
“What if they ask me about analytics or strategy and I don’t know what to say?”

So you don'do anything.

You keep scrolling. Keep helping friends for free.
Keep thinking "someday."

Meanwhile, companies are desperately hiring social media managers. Agencies need people who can create strategic content. Businesses are looking for someone who actually knows what they're doing.

And that could be you.

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What if I told you the only thing standing between you and a real social media career is NOT more time, more followers, or more experience?

 

It's a system.

 

A clear, proven framework that shows you exactly how to:

 

Create content that works

Talk about what you do with confidence

Build a portfolio that gets you hired

Land the job or clients you actually want

 

INTRODUCING:

 

The Shevy Method's

Social Media Fundamentals:

Content Strategy & Creation

 

 

The Shevy Method's

Social Media Fundamentals

Content Strategy & Creation Course

Create scroll-stopping content that sells - fast.

The proven system for landing social media jobs,

freelance clients, or growing your own brand.

This isn’t another “how to go viral” course.

This is the complete strategic framework that employers, agencies, and clients are looking for.

Whether you want to work in-house at a company, join a marketing agency, or build your own freelance business. This system gives you the skills that make you hireable, valuable, and confident.

The reality? Companies are hiring.

Every business needs social media management.

Marketing agencies are desperately seeking people who can create strategic content.

B2B companies, e-commerce brands, and local businesses all need someone who knows what they’re doing.

The demand is there. You just need the system that makes you the person they want to hire.

Meet Shevy

Founder of The Shevy Method and creator of ODEO's Social Media Fundamentals. As a mom of 4 and CEO of multiple brands, Shevy knows exactly what it’s like to build a business while juggling real life. She’s helped hundreds of business owners create scroll-stopping, sales-driving content—even with packed schedules.

Inside this course, she’s teaching you the exact frameworks and systems that make you valuable to employers, agencies, and clients.

Our Course Includes:

Proven Process

This isn't guesswork, it's the exact system Shevy uses with clients who have 4-5 figure days regularly. Hundreds of business owners have used these frameworks to create content that converts, without spending their whole day on it.

Step by Step Instructions

6 modules. 24 lessons. Zero overwhelm. Each lesson breaks down exactly what to do, with real examples to follow. You'll go from "What do I even post?" to "I know exactly how to create strategic content" in weeks, not years.

Private Community Support

We offer 6 Live Zooms throughout the course. Also receive access to our private WhatsApp Group and your Course Trainers. Ask questions, get feedback, and connect with others who understand the work you're doing. 

Lifetime Access

Come back whenever you need a refresher, and get all future updates. Whether you're working full-time, managing a family, or building your business, this course fits your schedule, not the other way around.

 

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As Seen In

WHAT TO EXPECT

Course Content Preview

MODULE 01

Identity

Lesson 1: Welcome to Social Media Foundations
Get a clear roadmap of how we’re turning your content into a business-building machine—without the burnout.

Lesson 2: Foundation for Social Media Content Creation
Set up your mindset and workflow for success—so content becomes easier and faster to create.

Lesson 3: Productivity
Learn how busy business owners stay consistent—without content taking over your schedule or draining your energy.

Lesson 4: Define Your Ideal Client
Get crystal clear on who you’re talking to—so the right people lean in and say, “This is for me.”

Lesson 5: Define Your Brand Identity
Lock in your voice, values, and visuals so your brand shows up strong in every post.

MODULE 02

Strategy

 Lesson 1: Your 6 Content Pillars
Create a strong foundation that highlights your offer, builds your brand, and keeps your message focused.

Lesson 2: Content Goals
Move your audience from awareness to conversion by assigning purpose to every post.

Lesson 3: Content POVs
Craft content from angles that cut through the noise and speak directly to the people who need your offer most.

Lesson 4: Content Formats
Find the formats that work for your lifestyle and your audience—so you can show up strategically and sustainably.

Lesson 5: Bringing It Together
Plug your pillars, goals, and formats into a repeatable system that makes content creation simple, fast, and effective.

MODULE 03

Brainstorm

Lesson 1: Meet Your Content Calendar
Get familiar with the simple structure that will organize your ideas and save you hours every month.

Lesson 2: Setting Your Marketing Calendar
Plan your promos, launches, and key dates—so your content actually supports your sales goals.

Lesson 3: Mastering Content Research – Part 1
Learn how to gather content inspiration, angles, and hooks that speak directly to your audience.

Lesson 4: Mastering Content Research – Part 2
Turn research into strategy—so you’re never guessing what to post or how to say it.

MODULE 04

Editorial

Lesson 1: Shaping Your Editorial Calendar
Learn how to organize your content ideas into a simple, monthly plan you can follow.

Lesson 2: Full Editorial Calendar – Example 1
Watch how Shevy plans content for a service-based business from start to finish.

Lesson 3: Full Editorial Calendar – Example 2
See how a product-based business can use the exact same system.

Lesson 4: Full Editorial Calendar – Example 3
A third example showing how flexible and doable this really is—no matter your industry.

MODULE 05

Execution

Lesson 1: Finalizing Your Content
Learn how to pull your ideas together, choose what to post, and get it ready to go.

Lesson 2: Writing Your Captions
How to write captions that are clear, on-brand, and lead your audience to take action.

Lesson 3: Full Content Calendar – Example 1
See a complete, ready-to-post calendar for a service-based business.

Lesson 4: Full Content Calendar – Example 2
Watch how a product-based business puts their entire calendar together.

Lesson 5: Full Content Calendar – Example 3
Another real example showing how flexible and repeatable this process really is.

MODULE 06

Optimize

Lesson 1: Workflow & Analytics
Learn how to track what’s working, what to tweak, and how to build a content workflow that saves time and improves results.

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IN ADDITION

Included with This Course Are 20+ Ready-to-Use Templates to Speed Up Your Sucess

Strategic Planning Templates:

 

âś“ Notion Productivity Tool to stay organized and on-track

âś“ Brand Identity Template to define your voice, values, and visual identity

âś“ Content Pillars Template to build your content foundation

âś“ Editorial Calendar Template to plan content months in advance

âś“ Content Research Examples showing exactly what to look for

 

AI-Powered Prompts:

 

âś“ Brand Identity Prompt to generate clear positioning

âś“ Content Pillar Prompt to develop your core themes

âś“ Editorial Calendar Prompts to plan strategic content fast

 

 

 

Real-World Examples from 3 Different Industries:

 

âś“ Complete Brainstorming Sheets (Photographer, Scented Candles, Trainer)

âś“ Filled Editorial Calendars showing month-by-month planning

âś“ Completed Content Calendars with captions and filming lists

âś“ Industry-specific Content Filming Lists

Content Creation Tools:

 

âś“ Speed Tool to create content faster

âś“ Caption Writing Guide for scroll-stopping copy

âś“ Content Filming List Template to batch your content efficiently

âś“ Analytics Template to track what's working

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Be Inspired

What students are saying

“I used to dread creating content. Now I batch a week’s worth in under an hour, and it actually performs. I got 3 new inquiries in the first week just from using one of the formulas.”

 
— Miriam L., Graphic Designer

“This gave me clarity I didn’t even realize I was missing. I’m posting less but getting better engagement and way more DMs. One post literally sold out my consult calls for the week.”

 
— Sara P., Holistic Health Coach

“After ODEO’s training, I got a job at the Jewish Children’s Museum as Marketing Coordinator. Everyone noticed I was much happier. I love that through my work I’m able to express creativity.”

 
— Chayale, Marketing Coordinator

Who is this for?

This course is for you if:

  • You want to land a social media job at a company or agency
  • You want to freelance and manage clients
  • You’re a business owner who needs content to sell your offers
  • You’re building a personal brand
  • You’re tired of posting without a strategy
  • You need skills that make you hireable and valuable

You DON’T need:

  • Thousands of followers
  • Your own iPhone or IG account
  • A marketing degree
  • Previous experience
  • To spend hours every day on social media
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Are you ready to embark on a meaningful and challenging career as a social media manager?

PRO

$1,500

(OR 2 payments of $800)

  • 6 core modules with a repeatable content system
  • WhatsApp Group Support
  • 6 Weekly Live Zooms
  • Portfolio-ready content frameworks
  • Plug-and-play calendars + caption formulas
  • Real-world examples across multiple industries
  • Workflow + analytics foundations
  • Lifetime access + lifetime updates
  • Access to ODEO Alumni Slack
  • BONUS LinkedIn Ads training
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VIP

$2,000

(OR 2 payments of $1,050)

 

Everything included in Pro, PLUS

  • 2 x 1 hour 1:1 coaching sessions with Shevy

 

 

 

 

 

 

 

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Hi! I'm Shevy.

I WILL BE TEACHING YOU ALL ABOUT
Social Media

I'm Shevy, founder of The Shevy Method - a modern content and brand-strategy framework that helps business owners simplify social media, stop overthinking, and build authority without burnout. I'm known for my sharp insight and no-fluff approach, and I teach entrepreneurs how to communicate with clarity, confidence, and consistency—turning visibility into real business growth.

My work blends strategy, psychology, and storytelling to help brands lead online instead of chasing algorithms. I've helped hundreds of business owners create content that actually converts—and now I'm teaching you how to make this your career.

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6 WEEKS FROM NOW THIS COULD BE YOU

Authentic Shares and Experiences

"I was honestly sick of shooting in the dark — posting without a real strategy and not understanding why some things worked and others didn't. I wanted clarity on what to post, how to grow my following, and how to actually engage in a way that led people to book me for photography and coaching. The biggest shift for me was getting clear on my pillars and who I was really trying to reach. It forced me to tighten up my business and reminded me how to actually have fun with my content again. Now I feel more confident, more capable, and way more intentional when I create. I've seen real results too — close to 100 new followers in a month, stronger engagement, and content that finally feels purposeful."

 
Lara SwansonPhotography & Coaching Professional

"I finally saw how content actually works together. One reel hit 14K views, brought in new followers, and led people to watch my older posts, which resulted in sales. That was a huge moment for me. The direct coaching and feedback were the most valuable part. Being able to ask questions, submit ideas, and see how others were approaching their content made everything clearer. It didn't feel like a course or a PDF — it felt like a real space to brainstorm, get feedback, and improve."

 
Esther Deutsch

Enrollment Closes In:

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Frequently Asked Questions

ALL YOUR QUESTIONS ANSWERED HERE

Here's what happens next:

 

Option 1: You keep doing what you're doing.

You stay stuck wondering if you're "qualified enough".

You watch job postings pass by because you dont' have the confidence to apply.

You let someone else get hired for the job you could have had.

Option 2: You invest in the system.

You learn the exact frameworks employers are looking for.

You build a portfolio that proves you know what you're dong

You confidently apply for jobs, land clients, and get paid what you're worth.

Sign Up Today

The question isn't whether you have the talent.

The question is: Are you ready to turn it into a career?

 

SIGN UP TODAY

Questions? Feel free to reach out to ODEO Academy here.